THE LOST PANDA

Tile needed to create a brand, and an emotional way of connecting people to little plastic gadgets. Together, we created Tile's brand mission: to help create a world where everyone can find everything that matters. And out of that strategy came the story of Ernie, a little, lost, and lonely panda trying to find his way home.

After Ernie found his way home, he also found us all this lovely hardware.

LOST PANDA POSTERS

To tease the campaign, we had street teams across the country put up posters with pull tabs driving people to the Tile's homepage, where they could watch the panda's full story. We loved seeing how many people shared these on Instagram.

TAGLINE

I had the pleasure of co-creating Tile's first brand tagline, together we find. This line pays off the brand mission of creating a world where everyone can find everything that matters, and nods to Tile's Waze-like community find feature.

LOST AND TILED

Partnering with our good friends at Lobo, we brought Ernie’s story to life with a Where’s Waldo-style book. Just don’t tell the Where’s Waldo people. They’re very litigious.

TLDR? WATCH THE CASE STUDY

The entire campaign in a nutshell, narrated by a wonderful voice over.