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For over two decades, Stone Brewing has gone overboard in their pursuit of craft beer perfection. They sweat the small stuff, constantly improving their ingredients
and methods.
But how could they get a nation of craft beer drinkers to try Stone again when they only had a regional ad budget?
By flipping the label on every single bottle
and can and encouraging everyone to
Leave No Stone Unturned
Needless to say,
beer geeks took note
Leave No Stone Unturned was Stone’s first ad campaign
Have you ever remotely shot beer pours in Brazil during a pandemic?
10/10 would highly recommend.
All jokes aside, Lobo was great and we couldn’t have done it without them.
