SHORTER GAMES CALL FOR SHORTER BEERS

Tall boys? In the pitch clock era?? Who has the time???

Introducing Bally Sports Short Boys: 8.4 ounces of golden refreshment.

Long story short, we put short amounts of beer in short cans, did a short shoot and, in short order, paired it with a short beer jingle straight outta the 70s.

Remember when Randy obliterated that pigeon (RIP)? We sure did.

And yeah, we actually partnered with five micro breweries to bring Short Boys to life.

A huge thanks to Company Brewing in Milwaukee, City Barrel Brewing in Kansas City, Dog and Pony Show in Detroit, Cigar City Brewing in Tampa, and Tripping Animals in Miami.

While I’m handing out buckets of #gratitude, incredible thanks to all our clients at Bally Sports, everyone at R&R Partners, the musical magicians at Butter Sound, and Trevor Shepard, who made everything look soooo delicious.

And short.

Somehow, unbelievably, we got 6’10” Hall Of Famer Randy “The Big Unit” Johnson to pitch (GET IT???) our shorties.