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Hulu Sellouts was all about influencers owning the fact they were getting paid to say “Hulu Has Live Sports.”
Then, we customized how each athlete sold out.
For aspiring “cat dude” Todd Gurley, that meant getting him a cat named Mr. Hulu Has Live Sports.
Then, we turned Mr. Hulu Has Live Sports into an Instagram-verified catfluencer with almost 20,000 followers.
TV spots are fun ↑
But so are social videos ↓
OK, but why is Saquon Barkley wearing this
dumb outfit?
💰💰💰💰💰💰💰💰💰💰💰💰💰💰
When Saquon Barkley didn’t get the cover of Madden ‘20, we made him the cover athlete of the world’s first watching football video game.
Link to game
Case study →
TV spot and social ↓
How did Baker Mayfield sell out?
With the world’s first sponsored audible.
