John Legend was making a Sleepcast for Headspace (it’s like a podcast, but for falling asleep) and they needed help promoting it.

So we partnered with Amy Davis, Headspace’s Brand VP, and gave everyone what they’ve always wanted: the chance to sleep with John Legend.

She liked the spot so much she ran it during the Super Bowl. And while it didn’t overshadow the Halftime Show of Dr. Dre, Snoop, 50 Cent, Missy Elliott, and Eminem, it did garner some very positive reviews.

And just in case you were wondering, Mr. Legend was the nicest, most professional celeb I’ve ever shot with. And he has impeccable taste in robes.