The World’s First Deepfake Campaign
The year was 2020 (you probably remember it). Everything was awful, but advertisers still needed to advertise. We couldn’t shoot any of our Hulu Has Live Sports athletes, and had seen enough Zoom spots.
Given that we had been trying to use deepfake technology for years, it was the perfect opportunity. And to keep it on brand, we had our athletes lean into the deepfake weirdness of it all.
If case studies aren’t your thing, here’s the spot by itself.
Check out the before and after stills below. Pretty wild that it was an AI behind it all.
Faker Mayfield made
his social video debut
Fa-quon Barkley got in on the deepfake fun
And even Faux-el Embiid got to flex
A couple of behind-the-scenes screengrabs from our zoom shoot
