A rather fun case study for those of you who are into that kind of thing.

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Hulu Sellouts + Tom Brady Retirement Speculation
+ One Cryptic Post =
One Heck of a
Super Bowl Stunt

I was thrilled to co-CD this big idea from the great Carly Blitz and Max Pollak.

As a long-suffering Buffalo Bills fan, I was less than thrilled to work with my least favorite athlete of all time.

The Super Bowl Spot shot by fellow Williams alum Matt Aselton

The worst part of the whole thing was that Tom was pleasant and professional.

I couldn’t even sports hate him anymore.

He took that away from me, too.

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Pound for pound the best team in advertising. We couldn’t have done it without CCO Guto Araki, CD Neal Desai, the aforementioned Carly Blitz and Max Pollak, account superstars Lacy “Borkchop” Morrow and Andy Haumerson, producer extraordinaire
Lucy Herzog, and strategist / gross
Patriots fan Ravi Jayanath.